“When I think about style, I think of it as the only real luxury that anyone can afford to indulge, with or without money.  When I think about elegance I think of how one achieves it only by silencing loud trends.”    -Giorgio Armani

In 1981 Giorgio Armani launched Emporio Armani.  The first store was in Milan, Italy.  Emporio Armani is fashionable, but affordable.  Emporio Armani customers lead a relaxed and refined lifestyle.