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In 1981 the
Marciano brothers established Guess. Growing up in the south of
France, Maurice and Paul Marciano had an innate sense of European
style and a love for the American West. The brothers wished to
build a fashion house on sexy, trendsetting jeans. At a time when
jeans were considered dated and blasé, the Marcianos set off to
convince Bloomingdale’s that jeans could be a top seller. They
proved their point when Bloomingdale’s agreed to display twenty-four
pairs and sold out within hours.
Maurice
Marciano guides Guess’s design direction and tremendous company
growth. Paul Marciano is the vision behind Guess and its
ground-breaking advertising. Guess girls from Claudia Schiffer to
Paris Hilton have given Guess a place in American pop culture.
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