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In 1982,
Kenneth Cole began his own shoe company called Kenneth Cole
Inc. His designs were to debut at the Hilton
showrooms, but Cole got creative and rented a 40-foot
trailer instead. He parked the trailer on the streets
of New York outside of the Hilton shoe show. Cole
avoided being ticketed and towed through the guise of
Kenneth Cole Productions Inc. shooting the movie “The Birth
of a Shoe Company.” Cole sold 40,000 pairs of shoes in
less than three days. Cole uses the same ingeniousness
in his ad campaign bringing light to various social issues
from AIDS to abortion. He built lucrative clothing,
accessory, fragrance and eyewear lines on his successful
shoe empire |
