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"A mad scientist named Jim Jannard
began questioning the limits of industry standards. “No one believed
my ideas,” said Jim. “No one would listen.” In 1975, he went into
business for himself. Jim started Oakley with $300 and the simple
idea of making products that work better and look better than
anything else out there |
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In his garage
lab, Jim developed a new kind of motorcycle handgrip with a
unique tread and a shape that fit the rider’s closed hand.
“Everything in the world can and will be made better,” Jim
told skeptics, “The only questions are, ‘when and by whom?’”
Top pros took notice of the new design and its material that
actually increased grip with sweat. For Jim, that meant
challenging the limits of conventional thinking. His
homespun company was struggling yet his next invention would
become a mainstay in MX racing for 17 years. Jim created the
O Frame® goggle with a lens curved in the perfect arc of a
cylinder. Pros like Mark Barnett, Marty Smith, Johnny O‘Mara
and Jeff Ward championed its clarity and wide peripheral
view."
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